Do life with conviction.

Conviction the brand represents living life with intent and confidence. Being bold. Being brave. Murdering self-doubt as you put your best face forward.

Conviction skincare gives you an amazing outer wrapper. A bloody fabulous skin. And you can be confident that what’s going into your body is directly from the earth.

Laid bare… a love letter from our founder

I’m a mother, Sister, Artist, Marketing Consultant, Health and Nutrition Devotee and Wine Fan…I’m Philosophical, Curious, a Straight Shooter, and the founder of Conviction.

Conviction is a staunchly positive brand, with a naughty side…. It’s my baby. Born from personal experience living with troubled skin.

I suffered from blemished skin throughout my teens and right into my early 30s. I used awful contraceptive pills and other synthetic drugs to help balance things out, but all they did was left me with mood swings, flaky skin and stomach problems.

Then came the aging process, fine lines appearing dehydration. Joy.

Laid bare… a love letter from our founder

I’m a mother, Sister, Artist, Marketing Consultant, Health and Nutrition Devotee and Wine Fan…I’m Philosophical, Curious, a Straight Shooter, and the founder of Conviction.

Conviction is a staunchly positive brand, with a naughty side…. It’s my baby. Born from personal experience living with troubled skin.

I suffered from blemished skin throughout my teens and right into my early 30s. I used awful contraceptive pills and other synthetic drugs to help balance things out, but all they did was left me with mood swings, flaky skin and stomach problems.

Then came the aging process, fine lines appearing dehydration. Joy.

At one point I was living alone after a separation, on a West Coast NZ beach

My confidence had taken a knock and I decided enough was enough and I got through this phase of life with (a lot of good wine), and a dedicated focus on decluttering my life - doing what was best for my body and my skin.

With crazy hormones and cynicism of beauty brands, I took advice from a leading NZ naturopath and did a helluva lot of my own research.

I was on a mission to reconnect with the badass chick I knew was in there, and part of that was feeling 100% certain of what I was putting on my skin

After finding some of the world’s best jojoba oil and learning about the powers of plants, I began flushing my skin out. Minimal blemishes and then…. a calmer, smoother, hydrated skin emerged.

Liquid Skin has been a gamechanger for me. It completely slowed the aging process down and even eliminated some of my fine lines that had started to appear.

Whether it’s blemishes, hydration or hormones, I launched Conviction to spread epic skin vibes. You’ll have a sweet little secret from anti-aging with no nasties, as well as an effing cool contribution to your bathroom shelf.


XOX Gemma

It's not just about looking good. It's about feeling powerful, across mind, body + planet.

We Value

Doing right by the earth

We’re constantly improving what we do, for the good of the earth. We give back to the soil by replanting and use regenerative permaculture practices for our infusion materials. Plus 95% of our packaging is recyclable and we’re working on that last 5% too 😉

Building confidence and self-awareness

Giving people from all walks of life, perspective, tools and empowerment to live their lives with confidence. Encouraging better decisions, bolder choices and braver ideas 🧨

Being comfortable in your own unique skin

We all have flaws, freckles, failures and bad days. Imperfection is really a beautiful part of life. And there is strength in meeting yourself where you are and being okay with that. And then tough-loving your way back to beast mode 🖤

It's not just about looking good. It's about feeling powerful, across mind, body + planet.

We Value

Doing right by the earth

We’re constantly improving what we do, for the good of the earth. We give back to the soil by replanting and use regenerative permaculture practices for our infusion materials. Plus 95% of our packaging is recyclable and we’re working on that last 5% too 😉

Building confidence and self-awareness

Giving people from all walks of life, perspective, tools and empowerment to live their lives with confidence. Encouraging better decisions, bolder choices and braver ideas 🧨

Being comfortable in your own unique skin

We all have flaws, freckles, failures and bad days. Imperfection is really a beautiful part of life. And there is strength in meeting yourself where you are and being okay with that. And then tough-loving your way back to beast mode 🖤