Doing Life With Conviction

Start with the brand’s inspiring mission: building confidence and boldness through effective, clean skincare.

Meet Our Founder

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Conviction was created by Gemma Ede — a mother, artist, and visionary who turned her own skin struggles into simple, plant-based solutions. Partnering with a leading naturopath, she crafted powerful formulas that prove confidence doesn’t come from perfection, but from living with conviction.