Doing Life With Conviction

Start with the brand’s inspiring mission: building confidence and boldness through effective, clean skincare.

Meet Our Founder

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Conviction was created by Gemma Ede — a mother, artist, and visionary who turned her own skin struggles into simple, plant-based solutions. Partnering with a leading naturopath, she crafted powerful formulas that prove confidence doesn’t come from perfection, but from living with conviction.

Less Is More—"Skinimalism"

Embrace the shift away from complex routines toward simple, effective skincare.

Core Values

What we stand for, in every drop.

Pro-Ageing

Pro-Ageing

Owning your age, your stage, and your skin. We celebrate midlife as powerful, beautiful, and worth showing up for, no rewinding, just radiance right now.

Earth First

Earth First

Small-batch, permaculture-grown, and planet-minded. From regenerative soils to eco-friendly packaging, every drop is made with respect for the land.

Women Backing Women

Women Backing Women

Midlife is a rollercoaster, we’re here to cheer each other on. It’s about stories shared, courage celebrated, and supporting bold choices.

Simplicity With Strength

Simplicity With Strength

Potent botanicals, no fuss. Our oils cut through the noise with nutrient-rich simplicity that works, without the overwhelm.

Pro-Ageing

Pro-Ageing

Owning your age, your stage, and your skin. We celebrate midlife as powerful, beautiful, and worth showing up for, no rewinding, just radiance right now.

Earth First

Earth First

Small-batch, permaculture-grown, and planet-minded. From regenerative soils to eco-friendly packaging, every drop is made with respect for the land.

Women Backing Women

Women Backing Women

Midlife is a rollercoaster, we’re here to cheer each other on. It’s about stories shared, courage celebrated, and supporting bold choices.

Simplicity With Strength

Simplicity With Strength

Potent botanicals, no fuss. Our oils cut through the noise with nutrient-rich simplicity that works, without the overwhelm.

Signature Ingredients & Their Benefits

Nature’s finest, chosen with purpose.

The Conviction Experience

Skincare made to feel as good as it works.

Satisfaction Guarantee

Satisfaction Guarantee

30-day love-it-or-your-money-back policy (after 2-week trial).

Created with Care

Created with Care

Bottled by dedicated staff in sunny Nelson, with active ingredients grown in Bay of Plenty and operations based in Auckland.

Customer Trust

Customer Trust

Remarks like “pigment spots are fading and redness is gone” speak to real results.

Satisfaction Guarantee

Satisfaction Guarantee

30-day love-it-or-your-money-back policy (after 2-week trial).

Created with Care

Created with Care

Bottled by dedicated staff in sunny Nelson, with active ingredients grown in Bay of Plenty and operations based in Auckland.

Customer Trust

Customer Trust

Remarks like “pigment spots are fading and redness is gone” speak to real results.