Doing Life With Conviction
Start with the brand’s inspiring mission: building confidence and boldness through effective, clean skincare.
Meet Our Founder
Conviction was created by Gemma Ede — a mother, artist, and visionary who turned her own skin struggles into simple, plant-based solutions. Partnering with a leading naturopath, she crafted powerful formulas that prove confidence doesn’t come from perfection, but from living with conviction.
Less Is More—"Skinimalism"
Embrace the shift away from complex routines toward simple, effective skincare.
Core Values
What we stand for, in every drop.
Pro-Ageing
Owning your age, your stage, and your skin. We celebrate midlife as powerful, beautiful, and worth showing up for, no rewinding, just radiance right now.
Earth First
Small-batch, permaculture-grown, and planet-minded. From regenerative soils to eco-friendly packaging, every drop is made with respect for the land.
Women Backing Women
Midlife is a rollercoaster, we’re here to cheer each other on. It’s about stories shared, courage celebrated, and supporting bold choices.
Simplicity With Strength
Potent botanicals, no fuss. Our oils cut through the noise with nutrient-rich simplicity that works, without the overwhelm.
Pro-Ageing
Owning your age, your stage, and your skin. We celebrate midlife as powerful, beautiful, and worth showing up for, no rewinding, just radiance right now.
Earth First
Small-batch, permaculture-grown, and planet-minded. From regenerative soils to eco-friendly packaging, every drop is made with respect for the land.
Women Backing Women
Midlife is a rollercoaster, we’re here to cheer each other on. It’s about stories shared, courage celebrated, and supporting bold choices.
Simplicity With Strength
Potent botanicals, no fuss. Our oils cut through the noise with nutrient-rich simplicity that works, without the overwhelm.
Signature Ingredients & Their Benefits
Nature’s finest, chosen with purpose.
Turmeric (Rebel Gold)
Locally grown, anti-inflammatory, helps fade pigmentation and redness.
Manuka (QueenB)
New Zealand native; healing, hydrating, anti-ageing.
Jojoba Oil Base
Closest match to skin’s natural sebum—hydrates without greasiness.
The Conviction Experience
Skincare made to feel as good as it works.
Satisfaction Guarantee
30-day love-it-or-your-money-back policy (after 2-week trial).
Created with Care
Bottled by dedicated staff in sunny Nelson, with active ingredients grown in Bay of Plenty and operations based in Auckland.
Customer Trust
Remarks like “pigment spots are fading and redness is gone” speak to real results.
Satisfaction Guarantee
30-day love-it-or-your-money-back policy (after 2-week trial).
Created with Care
Bottled by dedicated staff in sunny Nelson, with active ingredients grown in Bay of Plenty and operations based in Auckland.
Customer Trust
Remarks like “pigment spots are fading and redness is gone” speak to real results.
